How do I find out which version of the web form gives me the highest conversion rate?
GetResponse enables you to create up to 8 variants of a web form. On your web page, the system displays a different version at random to each visitor and accumulates conversion data. This data enables you to choose the winner and stick with it.
To use A/B testing, click the “+” button at the top left of the editing tool. This adds a new variant that you can edit.
View the subscribe ratio for each version at Web form>>Web forms list>>A/B test. Click the Actionsbutton beside the winner to publish it.
Here are the web form elements that affect your conversion rate:
- Submit button copy
- Web form length
- Color scheme
- Number of custom fields
Play with the variants to explore the possibilities. But test one web form element at a time.
***You cannot use this option with the List Builder Apps.